OCCUR serves as a facilitator and intermediary bringing together neighborhood merchants/businesses, residents, government and community-based organizations to strengthen and stimulate the economic development potential of emerging communities.

Merchant Meetings

Our monthly merchants meetings provide an opportunity for local merchants to address common challenges and learn about the many low/no cost business resources that are available.

Meeting Topics Include:
Small Business Development
Social Media Networking/Promotions
Financial Resources
Marketing Strategies
Free- Part-time Help
And much more!

Join Us!
Meetings are held every 2nd Wednesday of the month.
8:30 AM – 10:30 AM
Mills College – Safety Room
5000 MacArthur Blvd
Oakland – 94613




Shop with Oakland’s Heartland Merchants

The Heartland Merchants Association is comprised of businesses and residents committed to strengthening and stimulating economic development within district 6 and the shopping experience of it’s patrons. Learn more.


Shop in the Four Corridors

Shop Heartland Merchants in one of the Four Corridors

The four corridors include Millsmont, Foothill-Seminary, Havenscourt-Bancroft, Eastmont-MacArthur. The diverse district stretches from the City’s eastern border at Skyline Blvd. in the Oakland hills to the I-880 freeway, and is generally bounded on one side by Redwood Road /Highway 13/ High Street/ Brookdale Ave./ 55th Ave./ Bancroft. Learn more.